April 9, 2020

The Everest Gold Web Funnel


Everest Gold is an innovative gold trading platform that has made gold investment more accessible to a wider range of investors. By allowing users to trade as little as 0.01g of gold, it significantly lowers the barrier to entry for those who are interested in gold ownership.

Everest Gold's website needed to effectively communicate their value proposition. With a focus on clear messaging, easy navigation, and visually engaging design elements, the Everest Gold website aimed to demystify the world of gold trading and foster trust among its prospective users, and motivating them to take action and join the growing Everest Gold community.

My Role

  • Information Architecture
  • UI/UX Design
  • Art Direction
  • Copywriting
  • Web Development

Everest Gold Website - Landing Page

Design System

Design Systems - Colours & Buttons
Design Systems - Typography

The Everest Gold Web Funnel

The Everest Gold website was meticulously crafted with a user-centric approach, ensuring that visitors could effortlessly explore the platform's innovative features. Each section of the website was designed to inform users of the unique aspects of Everest Gold's services, effectively demonstrating the benefits of using the platform for gold trading and investment.

These design choices not only enhanced the visual aesthetics of the website but also played a significant role in conveying the value proposition of Everest Gold's services, ultimately fostering a sense of trust and confidence among potential users. As visitors navigated the website, they were met with a cohesive and intuitive experience that reinforced the platform's commitment to making gold investment more accessible, convenient, and user-friendly for everyone, while successfully driving user conversion and platform growth.

Dynamic Hero Banner

Everest Gold Banner 1Everest Gold Banner - Family

One of the key design elements utilised to achieve this goal was the dynamic hero banner. This feature allowed Everest Gold to prominently highlight product features, emphasize ongoing events, and showcase high-performing advertisements. By adopting a visual language that combined youthful energy with a sense of stability and trustworthiness, the banners effectively captured the essence of the brand and contributed to the website's overall appeal.

Key Features Section

Key Features Section

In order to effectively showcase Everest Gold's key features without overwhelming users with excessive text, the website employed a tabbed carousel design. This solution provided a clean and organized presentation, with short, concise headlines that succinctly described each feature. The tabbed carousel allowed users to easily navigate through the various features and effortlessly access more information as needed.

Summarised Table of Comparison to Competitors

Table of Comparison to Competitors

To help users better understand the advantages of choosing Everest Gold over competing platforms, a comparison table was incorporated into the website. This table highlighted the most important factors that potential users would consider when selecting a gold trading platform, including the Type of Product, Government Regulations, Minimum Investment, Physical Gold Collection, and Commission Fees amongst others.

By presenting this information in a clear, concise, and visually appealing manner, the comparison table enabled users to easily differentiate Everest Gold from its competitors. This side-by-side analysis not only showcased the platform's unique features and benefits but also provided users with valuable insights to inform their decision-making process.

5 Easy Steps to Begin your Gold Trading Journey

5 Easy Steps to Begin your Gold Trading Journey​

Having effectively showcased the unique features and advantages of Everest Gold in comparison to competitor platforms, the website then encouraged users to take the next step and start trading gold with the platform. A clear and compelling call-to-action (CTA) was strategically placed, guiding users to initiate their gold trading journey through Everest Gold in just 5 easy steps.

The 5-step process was designed to simplify the onboarding experience and demonstrate the platform's user-friendliness. By breaking down the process into manageable steps, users were reassured that getting started with Everest Gold was both accessible and straightforward. The CTA and the 5-step guide effectively engaged potential users, motivating them to take action and join the growing Everest Gold community.

For any aspect of self-improvement, there has to be a reason for you to start and keep going.
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